Investors | Zentrica Real Estate Investment Club Blog

European investors are been looking like the riches people from Latinamerica

Many countries of latinamerica are looking at the european investors only like people with money, they usually don’t understand that the investos want to reproduce the money not to give them.

Some companies in Brazil are working with a great focus to European Investors but this companies are a little part in an ocean of new entrepreneurs in Real Estate. This companies are working very good with the european investor because they know that the prices must to be good, there is an important possibility to analize annual yield (between a 5% and a 7%) and a possible success exit with at least a 15% percent in 2 years.

These companies are the companies that in 10 years are going to be really big industrial groups with and expansive movement to the rest of the latinamerican countries.

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Real Estate companies will have to reduce costs using IT and Internet, and reducing risks

Real Estate companies with a lot of prople working will have to reduce cost using IT and Internet with more flexibility that the rest of companies.

In Spain there are companies with big estructural costs that do that the company have a ballast. Little companies working with less costs are faster working and are thinking only in operations, not in how to reduce costs laying off staff.

Internet offer to companies the possibility of expand quicker, working in a distribuited map and contribute with a better service to property holders and investors, working with their sell or invest interests in order to the goal of the company, this means, focus on the operations and having a very good rotate operational.

One of the things that Zentrica have been improving is the possibility to offer to our investors information like if they where working with a big bank or an investment bank, information about how the investment vehicles we do are having their movements, expectations and profits for investors and shareholders of the vehicle company.

Our main focus markets are Europe and Latinamerican markets and in these markets you have to be very informed about the general situation, mainly in Latinamerican, like with the Politic situation to move quickly interest or to desinvest having profits is its necessary. Countries like Venezuela for many people y very secure and for a lot of people is a very dangerous market, we know several Real Estate investors selling all the properties they have there a.s.a.p and re-investing in Spain, mainly Madrid and Barcelona and doing this in products like little buildings in the center of these cities.

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Audio and Video will add value to Real Estate Information for investors

All the information that you can offer to an investor is good if you want the investor have confidence in your sell offer. The Audio and Video will be important values to add to the Real Estate Offer, not only by Multimedia formats, too when you use the non-verbal communication is important to offer a good sales proposal.

Internet can be the attraction focus for investors that are looking for the best investment proposals, if you work with all the possibilities that the net offer to commerce your customers and investors will be happy with your information and working focus.

But ehrn the Audio and Video are totally necesary is when you are trying to sell a big Real Estate complex anywhere to large investors like funds, trust or Pere. You need to show how is the investment enviroment, how is the products or construction you are goint to work with and how will be returned the profit to investors, in this case the video can be used like one image add more than 1000 words.

Commercial presentations are ever more valuated in order to show the possibilities that one investment can offer to investors, or to all the status investors, from the large investor that want to begin with the land development to the little investor that want to buy the final product to speculate or to resell in a few time.

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Morroco, could be a great point for investors, depends on the place

Morroco could be an interesting point to invest, but not anywhere. Big spanish companies have big problem there. One of the big problems that have the spanish promoters companies is that they are trying to sell final product at european price, without take care of the investors interest, thinking that investors are stupid and they will buy like they have done is Spain.

The difference is that the spanish speculators are mainly local investors and is difficult that the local investor move to different locations and countries that they don´t know to invest with “credibility” companies, the big promoters in Spain is difficult that have credibility for investors, more when they try to sell thinking that the spanish investor is going to re-sell to someone else.

The price that they try to sell to investors is similar to price that the spanish Real Estate Investor is accustomed to pay in Spain, with financial options. This financial options is difficult to have in the same way in other countries, and the promoters are trying to have alliances with banks to offer the product and the financial option, but when you have a price more expensive than 60.000 euros the banks not offer options, because this are usually personal credits with a bigger interest than mortgage credits (not offered today by banks).

Another problem that Spanish promoters are having in Morroco is that they think that having money they have all done, when the Real Estate Market has million of years and there are important cultures like Arabian, Chinese, or others that are doing business in this market for years. A lot of promoters are having actitude problems with local goverments, and this is a very bad point of beginning to do business in a different country ;)

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Prime zones like Barrio Salamanca in Madrid are more valuated by investors

Prime zones in all cities are the most valuated by investors by the little impact of Real Estate Market fluctuations. In Madrid, prime zones like Barrio de Salamanca or Paseo Castellana are the main streets where investors want to adquire Real Estate Assets (where the price per square meter may be from 8.000 to 12.000 euros).

There is a big contrast with the beach areas where the Real Estate market fluctuation in very accentuated and where the price of these assets are, in many cases, purchased with a 40% off discount. These points are mainly beach villages like Gandia or Oliva in the Levante area (East of Spain).

The more attractive assets to invest are products with direct yield like office buildings or commercial centers, like malls or similar and the medium yield percentage may be between 5% and 7%.

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